42%的受訪者表示過去一年在家中出現(xiàn)過手機進水事件。
81%的受訪者表示手機進水后出現(xiàn)問題或無法操作。
26%的受訪者在手機無法操作后轉(zhuǎn)而購買其他品牌的手機。（總計有5%的家庭會在遭遇進水事件后更換手機品牌）
戈爾委托了一家領(lǐng)先的市場研究公司對四個國家（中國、印度、美國以及韓國）的5400名消費者進行了一項調(diào)查。調(diào)查于2019年7月至8月進行，重點研究了消費者智能手機擁有量、使用模式以及對智能手機防水功能的態(tài)度。該調(diào)查報告采用先進的統(tǒng)計方法（ACBC適應(yīng)性選擇基礎(chǔ)聯(lián)合分析法）分離和量化了品牌、價格和防水功能等14個產(chǎn)品特征對智能手機購買決策的影響。了解詳情
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