70%的受訪者認為購買有防水功能的手機是明智的。
75%的受訪者認為智能手機生產(chǎn)商應該讓防水功能成為標配。
62%的受訪者認為給手機配備防水功能的品牌商對他們的消費者更為關(guān)心。
68%的受訪者認為防水級別越高，手機就越耐用。
戈爾委托了一家領(lǐng)先的市場研究公司對四個國家（中國、印度、美國以及韓國）的5400名消費者進行了一項調(diào)查。調(diào)查于2019年7月至8月進行，重點研究了消費者智能手機擁有量、使用模式以及對智能手機防水功能的態(tài)度。該調(diào)查報告采用先進的統(tǒng)計方法（ACBC適應性選擇基礎(chǔ)聯(lián)合分析法）分離和量化了品牌、價格和防水功能等14個產(chǎn)品特征對智能手機購買決策的影響。了解詳情
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